SWF originally stood for "Shockwave Flash." Macromedia rebranded many of its products with the name "Shockwave." For example, when Shockwave gained the ability to play MP3 files, Macromedia called that "Shockwave Audio." Macromedia later acquired FutureSplash, the company that owned Flash, and named the product "Flash" and the browser plugin "Shockwave Flash." "Shockwave" referred to any sort of in-browser multimedia experience. According to Adobe, this officially stands for "small web format."īut that's not what it originally meant, as a blog post from an Adobe employee spells out. Macromedia made things more complicated by confusing "Shockwave" and "Flash," even though they're separate pieces of software.
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